The Debrief: An Online Event Business

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Welcome to The Debrief. This week we interviewed Maya, founder of an online event business. If you didn’t catch it, feel free to check it out here before diving into this edition.

In this mid-week newsletter, we are going to investigate what we covered in our interview and breakdown the key takeaways and share some actionable advice for you to work on in your business venture.

Each debrief is designed to give you something to work on each week based off the advice given by our featured entrepreneur.

Let’s get into it!

Online Event Business

Key takeaways:

1. Find Your Niche by Solving a Real Problem
   Maya’s business started when she noticed a clear pain point: people struggling to pivot in-person events to digital formats during the pandemic. She filled that gap by offering structured, creative solutions tailored to small organizations. Her story reinforces the idea that businesses often gain traction by solving immediate, visible problems.

2. Blend Logistics with Storytelling for Standout Experiences
   What sets Maya’s company apart is the intentional fusion of tech logistics with engaging storytelling. Rather than just running events, she curates experiences that feel meaningful and inclusive. This approach shows how injecting personality and polish into technical services can elevate a business above the competition.

3. Automate Early and Educate Often
   Maya candidly shares that not investing in automation sooner was a major early misstep. As her business grew, manual tasks became overwhelming. Now, using tools like Dubsado and Zapier, she’s streamlined operations. She also emphasizes the importance of educating clients upfront to avoid repeated explanations—an insight that can save others significant time.

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How to start this business?

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